Thanks to the modern technology that we use everyday, most people would assume that online advertising and marketing would be the key to reaching consumers. But, sometimes the old-fashioned sign is the perfect addition to digital marketing to attract attention. To help you sort out your sign design, we’ve got 7 tips to make your business stand out.
Colour is one of the most important and powerful branding tools when designing a sign for your business. Research has shown that customers will react to a colour based on how appropriate its use is in relation to the business or product. For example, a person who is in the market for a rough and tough dirt bike would be less likely to purchase one from a business that used fuchsia on their sign. Each colour also represents certain emotions:
- Yellow – happy, warm, positive & fun
- Orange – friendly, trustworthy & energetic
- Red – exciting, youthful & bold
- Purple/Pink – creative, imaginative & wise
- Blue – dependable, strong & peaceful
- Green – fresh, growth & healthy
- Silver, White or Black – balance, calm & neutral
Not everybody has the time or patience to stop and read a sign. Depending on the size of the sign and its location, you should have a font that is large enough to read as well as being clean and clear-cut – steer clear of fancy, curly typography. The font should also reflect the product or service that you are offering.
Your business sign should have the correct balance and contrast between the font, colours, and graphics. This will maximise the readability of the sign and allow you to successfully sell your service or product. However, don’t overload your customer with too much information. The ‘less is more’ approach is the way to go.
Customers are usually sold on a service or product when they can visualise using it in their day-to-day life. This can be used to your advantage. By adding words like ‘you’ or ‘your’ to the message on your sign, you can evoke a much stronger reaction and connection with the consumer.
When choosing the materials for your sign, it’s important to keep in mind where and in what conditions the sign will be placed. Depending on the location, you can choose to use print or digital materials. Some of the most common sign materials for use in either indoor or outdoor locations include vinyl and corrugated plastic.
The location of your sign plays just as crucial a role as the actual design. Consider showcasing your sign higher or in areas where more people will see it. You could also create multiple versions of your sign with a similar design to make your business easily recognisable. Keep in mind, there may also be local regulations or rules you need to follow as to the type of messages and images on the sign.
7. Have Fun!
If your sign is boring, people will likely not do business with you. Don’t be afraid to have a little fun with your sign and add a little of your business’s personality. Grab the attention of a potential customer with things like double entendres, puns or jokes. The important thing is to make your business less generic and more memorable.